Often we meet with new clients and while they know that they need some kind of an outline of the look and feel of their upcoming look or the refreshing of their existing logo, they’re unsure about what to call it. Enter, “Brand Guide.” During meetings we spend a decent portion of time explaining the ins and outs of what a Brand Guide is, how it’s developed and why it’s important to each company. Today, we’d like to put some of that explanation online to familiarize you with the same information.
A Brand Guide is thoughtfully curated document including all of the creative assets that we create throughout your partnership with us. When we meet with a new client we sit in brainstorming sessions, collect inspirations and develop mood boards in order to really wrap our heads around the goals that they have. This piece helps put everyone on the same page, not just with words but allowing our eyes to really bask in what has been portrayed during the brainstorming sessions. These mood boards guide us in to logo development and design concepts for needed collateral.
A Brand Guide is a compilation of the architecture behind the creative assets that every brand needs. They are composed with the fonts used, developed color pallets and the imagery that firmly supports the bran’s message. While we use this Brand Guide as a bar throughout our continued processes, we also send our clients away with a copy of the file incase they’d like to develop some of their own marketing pieces down the road.
Brand Guides are imperative for keeping the company’s symbolic and visual messages consistent. Keeping your look steady offers a really strong bond between the company and their clients. When a logo lines up with colors and fonts and imagery are really harmonious, it allows us to instinctually recognize the logo from a far and subconsciously. When we alter little elements like the shade of color or the font type because we just can’t seem to remember what it was previously, we create visual inconsistencies that deteriorate from what the brand has worked so hard to establish.
If you don’t have a brand guide, or you feel like your marketing pieces don’t look cohesive, please be in touch, we’d love to talk about to help you fix the inconsistencies.